Kennett Webb Hinks, 1897-1982 papers, 1955-1963 and n.d.

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Kennett Webb Hinks, 1897-1982 papers, 1955-1963 and n.d.

http://www.worldcat.org/oclc/27521690

Chiefly copies of Hinks's outgoing office correspondence and memoranda during his employment as Vice President in the New York office of the J. Walter Thompson company. Letters are addressed to staff members, business associates and clients. The majority concern accounts with Lever Brothers Limited, which manufactured a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. There are frequent communications with other J. Walter Thompson Company offices in the United States and abroad. A limited amount pertains to Hinks's personal business and social affairs.

900 items.

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7244301

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 5 Entities related to this resource.

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

New Holland Machine Company

http://n2t.net/ark:/99166/w6t49h3m (corporateBody)

Hinks, Kennett Webb, 1897-1982.

http://n2t.net/ark:/99166/w6j39zwg (person)

Wool Bureau (U.S.)

http://n2t.net/ark:/99166/w65t87sw (corporateBody)

A branch of the International Wool Secretariat, the Wool Bureau is the American national trade association for the marketing of wool products. From the description of Wool Bureau sketches, 1967-68. (Fashion Institute of Tech Library). WorldCat record id: 224666926 ...

Lever Brothers Ltd.

http://n2t.net/ark:/99166/w67d8k3j (corporateBody)